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Xplora enters revenue sharing agreement with Nordic telco

Xplora enters revenue sharing agreement with Nordic telco

Oslo, 01 June 2022 – Xplora Technologies (‘Xplora’ or ‘the Company’), Europe’s leading smartwatch company for kids, today announced a combined distribution and revenue sharing agreement with DNA Oyj in Finland. The agreement marks another significant step to drive further penetration in the Finnish market and showcases the strong value proposition provided by Xplora’s industry leading product offering. Xplora extends its distribution capacity in the Nordics through a new agreement with DNA Oyj (“DNA”) in Finland. DNA will market and sell Xplora’s smartwatches through online and retail sales channels across Finland with DNA mobile subscription plans. The agreement further includes revenue sharing metrics whereby Xplora will receive a share of the DNA mobile subscription revenue stream generated from Xplora’s smartwatches.

Xplora has in recent years successfully introduced its products in Finland as a mobile service provider through own webstores and an increasing number of retail partners. The Company has reached 3% penetration in Finland and 6% Nordic penetration in the target market of children aged 4-10 and is experiencing strong growth.

‘We are proud to team up with DNA in Finland. Finland is an important and growing market for Xplora showing great potential. The introduction of our smartwatches in the Finnish market through DNA’s wide distribution network is another great win for us, and the partnership showcases the strong value proposition of Xplora’s offering through connectivity revenue sharing’ says Sten Kirkbak, CEO of Xplora Technologies.

DNA is expected to have live listings of the full line of Xplora smartwatches in June 2022.

For further information please contact:
Sten Kirkbak, CEO +47 9220 3710,
Mikael Clement, CFO +47 9900 8000,
Karen Guillot Ruiz, Business Analyst, +47 9488 5859,

About Xplora Technologies AS:
Xplora is a platform and services company and an industry leader in the market for children’s smartwatches. Xplora was founded to give children a safe onboarding to the digital life and a better balance between screen time and physical activity. Xplora’s vision is to enable children around the world to experience how their everyday activities can create value and make a positive change to the world. The company is headquartered in Norway with operations in leading European markets. Xplora is listed on Euronext Growth under the ticker symbol XPLRA.

About DNA Oyj:
DNA is one of the leading telecommunications companies in Finland. We want to make our customers' daily lives less complicated. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. DNA's customers are continuously among the world mobile data usage leaders. DNA has about 3.6 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2021, our total revenue was EUR 956 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics.

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