Oslo 9 November 2022 – Xplora Technologies AS Xplora is pleased to announce that it today is live as Mobile Service Provider in France, allowing bundling of Xplora´s leading smartwatches for kids with Xplora Connect SIM. The offering will be further extended to premium services.
As part of Xplora´s announced strategy to replicate its successful Nordic service provider model to key markets, Xplora has previously announced the Mobile Service Provider agreement with Transatel SA (subsidiary of NTT Ltd) in France. Following a period of testing and calibration the Company is today live as Mobile Service Provider in France.
France is of strategic interest for Xplora, representing a large market potential with 5.4m children aged 4-10 years according to UN population data. France represents an untapped market for children’s smartwatches, where Xplora can make an impact with a proven go-to-market strategy. Xplora has recently established presence in France and with no channel legacy the Company will explore and develop a focused online sales strategy to maximize the connectivity ratio on smartwatch sales to drive profitability and agile market operations.
Xplora´s bundled connectivity service is offered online through Amazon and will be introduced in Xplora’s web shop. The connectivity offerings are tailored to the Company´s smartwatches with flexible monthly subscription plan:
· 12-month subscription plan
· 24-month subscription plan
· 12-month up-front payment subscription plan
The Xplora Connect offering will be further extended to premium subscription plans including access to Xplora´s upcoming Goplay platform services.
Xplora has an announced strategy to extend connectivity services to key markets outside the Nordic region in 2022, moving from device-centric to solution- and service oriented and thereby driving new, profitable revenue streams. Xplora has secured a growing base of 144k subscribers in the Nordic market, representing a penetration rate of 6.7% in the target market of kids aged 4-10. In Norway, the market where Xplora has the longest track record, Xplora has secured a penetration of 18.9%. Nearly all Xplora smartwatches sold are bundled with Xplora Connect SIM cards in the Nordics, allowing the customer to have a smoother onboarding and driving improved customer satisfaction.
About Xplora: Xplora is a platform and services company and an industry leader in the market for children’s smartwatches. Xplora was founded to give children a safe onboarding to the digital life and a better balance between screen time and physical activity. Xplora’s vision is to enable children around the world to experience how their everyday activities can create value and make a positive change in the world. The company is headquartered in Norway with operations in leading European markets. Xplora is listed on Euronext Growth under the ticker symbol XPLRA.