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Xplora secures major win with EE in the UK market

Xplora secures major win with EE in the UK market

Oslo, 11 February 2022 – Xplora Technologies (´Xplora´), the industry leader in the market for children´s smartwatches and platform services, continues to strengthen and create new partnerships with leading telecom operators around the world through a new partner agreement with EE in the UK. EE, part of the BT group, runs the biggest and fastest mobile network in the UK with more than 26m subscribers.

EE has partnered with Xplora to offer the X5 Play smartwatch in the UK market. EE will offer the X5 Play from today through a network of 500 EE retail outlets, online channel and EE telesales channels and is available with an EE watch plan.

Sten Kirkbak, Founder and CEO at Xplora Technologies, said: “We are excited to be teaming up with EE, to offer families our industry leading smartwatches and the UK’s best mobile connectivity. Our smartwatches not only help parents to keep in touch, but also incentivise children to take part in more physical activity – giving them access to great offers and initiatives they can take part in via our unique online platform.”

Distribution through a telecom operator is an important advancement in Xplora´s go-to-market strategy. Xplora X5 Play is already sold by 10 telecom operators and a wide range of retailers across Europe. Xplora was introduced to the UK market 3 years ago through retail and online channels. The company has reported strong sales growth in recent years in Europe. Following five years of sales in Norway 17% of children between the ages 4 and 10 are using an Xplora smartwatch.

“Signing up with the leading telecom operator in one of the largest markets in Europe is a major win for Xplora. The partnership with EE marks a step-change in our UK growth strategy. EE´s position in the UK market combined with Xplora´s industry leading products enables a broad rollout of connected services to drive penetration in our target market counting nearly 6 million children in the UK” says Mikael Clement, CFO at Xplora Technologies.

EE´s announcement can be found at

For further information please contact:
Sten Kirkbak, CEO +47 9220 3710,
Mikael Clement, CFO +47 9900 8000,

About EE
EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 with it continuing to be the UK’s biggest 4G network and launched the UK’s first 5G network in May 2019. EE has received extensive independent recognition, including being named the UK's best network every year since 2015 for all the following awards: The Mobile Choice Awards, The Mobile News Awards, The Mobile Industry Awards and by RootMetrics®. As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections. EE is committed to being number one for service in the industry. Its retail presence exceeds more than 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

About Xplora Technologies AS:
Xplora is a platform and services company and an industry leader in the market for children’s smartwatches. Xplora was founded to give children a safe onboarding to the digital life and a better balance between screen time and physical activity. Xplora’s vision is to enable children around the world to experience how their everyday activities can create value and make a positive change in the world. The company is headquartered in Norway with operations in leading European markets. Xplora is listed on Euronext Growth under the ticker symbol XPLRA.

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