Oslo, 8 June 2023: Xplora Technologies AS (“Xplora”) is proud to announce 20% ARPU growth from customers selecting the new Connect Premium mobile subscriber plans compared to Connect Basic, with a significant increase in user engagement and activity level. From the beginning of this year through May, 33% of new subscribers purchased the new and higher priced Xplora Connect Premium plan, including full access to the children's activity platform.
Entering 2023, Xplora rebranded its service offering from an independent Connectivity service and separate value-added service offering (formerly known as Goplay), into one proposition with two different price points, Basic and Premium. This strategic shift has accelerated our growth in Annual Recurring Revenue (ARR), reflecting the financial viability of the restructured offering.
For the first time, Xplora has reached 500,000* monthly active users (MAUs) of the Xplora smartwatch, with a total of 1.5 million registered app accounts (counting both parents and family app users), highlighting the company’s innovative approach and user trust. In addition, Xplora has seen a substantial rise in activity level, counted through our smartwatches, after the launch of Xplora Connect Premium. Our recorded data from the past 30 days demonstrates that access to Connect Premium inspires children to walk 67% more, with an average of 15k steps when using Connect Premium services. This shows an improvement from an average of 9k steps without Connect Premium services.
“We are proud to see the significant growth in user engagement and activity following the strategic decision to merge our two services into Xplora Connect, with Basic and Premium price points. The insight of this decision has been affirmed not only by the market’s positive response, but also by the financial results we are already seeing” says Sten Kirkbak, CEO and founder of Xplora.
*X3 and newer devices – data from May 2023
For further information please contact:
Sten Kirkbak, CEO +47 922 03 710, sten.kirkbak@xplora.com
Jonas Ringstad, Interim CFO +47 406 39 886, jonas.ringstad@xplora.com
About Xplora Technologies AS:
Xplora is a platform and services company and an industry leader in the market for children’s smartwatches. Xplora was founded to give children a safe onboarding to the digital life and a better balance between screen time and physical activity. Xplora’s vision is to enable children around the world to experience how their everyday activities can create value and make a positive change in the world. The company is headquartered in Norway with operations in leading European and North American markets. Xplora is listed on Euronext Growth under the ticker symbol XPLRA.
