How Xplora Is Using Gamification to Increase Physical Activity

Our Goplay community has already walked over 63 million steps as a part of our newest campaign with Tom & Jerry The Movie.

Xplora was founded with the mission to give children a safe onboarding to digital life and a better balance between screen time and physical activity. Something that has become more and more important over the last few years, as increasing screen time and inactivity among children is a rapidly growing global concern. In some countries, children are spending an average of 6 hours or more in front of a screen every day!

The use of gamification is an effective and fun way to incentivise physical activity for kids and adults alike. This is why Xplora created the world’s first activity platform combining physical activity with entertainment for kids.

Announcing partnerships with Sony PlayStation, Paramount Pictures’ “Dora and the Lost City of Gold” movie, Fox Movies’ “Spies in Disguise”, and Warner Bros.’ “Tom & Jerry The Movie”, Xplora is demonstrating that multiple renowned brands are already looking to innovative companies that can creatively and effectively deliver concepts that tackle the unbalanced screen time issue.

The Xplora activity platform encourages children to spend more time taking part in physical activities offline, in exchange for virtual rewards (Xplora coins) that can be redeemed online via a gaming platform.

Over 63,000 coins spent on Tom & Jerry The Movie virtual pinball game* (spend = number of game plays). This means our users have walked more than 63 million steps to play pinball!

3190 users have signed up for Tom & Jerry The Movie campaign*

*as of March 15, 2021

Users receive one coin per 1,000 steps which will be collected in their account. They can then redeem their coins in the Goplay store for a variety of cool prizes and official film merchandise.

Currently, Goplay users can participate in the Tom & Jerry campaign—where they can use their Xplora coins to play the Tom & Jerry The Movie virtual pinball game. The more coins they earn, the more pinball games they can play, and the higher they will climb on the leaderboard. At the end of the campaign, the top 3 players on the leaderboard will win an amazing tech bundle prize.